Job Description: SEM & SMM Specialist

Job Type: Full-Time
Experience: 2–5 Years
Location: Kharghar, Navi Mumbai

About the Role

We are looking for a creative and results-driven SEM & SMM Specialist to manage paid advertising campaigns, grow social media presence, generate qualified B2B leads, and create engaging marketing content using AI-powered tools.

Key Responsibilities

1. Google Ads

• Plan, run, and optimize advertising campaigns.

• Conduct keyword research and audience targeting.

• Monitor campaign performance and conversions.

2. Social Media Marketing

• Manage LinkedIn, Instagram, and Facebook.

• Create posts, reels, and engaging content.

• Improve brand visibility and audience growth.

3. Paid Ads & Lead Generation

• Manage Google, LinkedIn, and Meta Ads.

• Generate qualified B2B leads.

• Optimize ad budgets, targeting, and results.

4. AI Content Creation

• Create AI-powered images, videos, reels, and ad creatives.

• Use tools such as ChatGPT, Canva AI, Runway, or similar platforms.

• Develop engaging promotional and marketing visuals.

Required Skills

• 2–5 years of experience in digital marketing.

• Hands-on knowledge of Google Ads, LinkedIn Ads, and Meta Ads.

• Strong content writing and creative skills.

• Practical AI image and video creation skills.

• Knowledge of GA4 and campaign reporting

Preferred Qualifications

• Experience in B2B, SaaS, or AI technology marketing.

• Knowledge of SEO and lead generation.

• Portfolio of AI creatives and advertising campaigns.

What We're Looking For : 

A hands-on marketer who can independently manage paid campaigns, generate quality leads, grow social media accounts, and create professional AI-powered images and videos.